Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple on April 1, 1976. Wozniak designed the Apple I — a bare circuit board sold as a kit — and the follow-up Apple II, which shipped in 1977 with color graphics and a real keyboard, becoming one of the first mass-market personal computers.
Jobs understood something most engineers didn't: that design and experience were as important as the technology itself. He insisted on tight hardware-software integration and controlled the entire user experience from box to boot screen.
The original Macintosh launched on January 24, 1984 with Ridley Scott's iconic "1984" Super Bowl ad. It introduced the graphical user interface and mouse to mass-market computing — concepts borrowed from Xerox PARC and refined into something genuinely usable.
Jobs was ousted from Apple in 1985. During his 12-year exile he founded NeXT, whose OS — a Mach/BSD hybrid — would eventually become the foundation of macOS and every modern Apple platform.
In 1997 Apple acquired NeXT for $429 million, bringing Jobs back as "interim CEO." He immediately killed 70% of Apple's product line, focused the company on four quadrants (desktop/portable × consumer/pro), and hired Jonathan Ive to drive industrial design.
The iMac G3 in 1998 proved design could drive sales. The iPod (2001) and iTunes Store (2003) redefined music. The iPhone (2007) redefined the phone. The iPad (2010) created an entirely new category. Each product shared Apple's core philosophy: hardware, software, and services designed as one inseparable whole.